The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World
A book of the strategies 13 affiliates used to keep earning after Google’s Helpful Content Update and the wave of AI content, co-written by Niels Zee and James Dooley.
Affiliate Marketing Book of the Year 2025, as listed on jamesdooley.com/awards/. About this listing.
What is the book about?
The book explains how a small group of affiliates kept earning after the Helpful Content Update and the wave of AI content, when most affiliates lost their traffic.
The old affiliate playbook is dead. The new one prints money.
From the book’s description on Amazon UK
You’ll learn:
- Which traffic channels still print cash (and which are dead ends)
- How to pick red-hot niches with high margins and low competition
- Systems to scale from $100/day to $1,000/day without burning out
- Why 90% of affiliates fail — and what the 10% do differently
- How to survive algorithm updates, bans, and platform shifts
- Hidden goldmines in B2B SaaS, iGaming, health, and finance
- Conversion techniques that make every click worth more
- The step-by-step plan to hit your first £10K in commissions
Who wrote the book?
Niels Zee and James Dooley wrote the book together, and the cover names Niels Zee first.
Wrote the book’s Introduction.
Wrote “A Note from James Dooley” in the Introduction.
Together, we wanted to uplift the affiliate marketing industry and with this book we’ve created something more valuable than either of us could have made on our own.
What is inside the book?
Inside are an Introduction by Niels Zee, 13 chapters, each named after one of the affiliates whose strategies it covers, and a Conclusion.
We (more on my co-author soon) rejected quite a few experts because they couldn’t offer any new unique insight, channel or tactic for this book.
- Introduction
- Niels Zee
- James Dooley
- Matt Diggity
- Alex Goldberg
- Jenny Gonzalez
- Jamie I.F.
- Jared Bauman
- Nina Clapperton
- James Oliver
- Trifon Boyukliysky
- Gregory Elfrink
- Craig Campbell
- Mushfiq Sarker
- Conclusion
Which editions can I buy?
The book is out in paperback and hardcover, both published on 14 July 2025, and as a Google Play ebook from 16 November 2025; there is no Kindle edition.
- Paperback
- ISBN 9798292527237, ASIN B0FHKXC84R; published 14 July 2025; 230 pages
- Hardcover
- ISBN 9798292526711, ASIN B0FHKTFZJ8; published 14 July 2025; 230 pages
- Google Play ebook
- Google Books ID m7WYEQAAQBAJ; published 16 November 2025; 146 pages
The paperback and hardcover are sold on Amazon UK and Amazon US, and the ebook on Google Play Books.
Which award is listed for the book?
The book’s award is Affiliate Marketing Book of the Year 2025, as listed on jamesdooley.com/awards/. None of the sources searched names who gave the award.
The book at a glance
- Paperback
- ISBN 9798292527237
- Hardcover
- ISBN 9798292526711
- Print length
- 230 pages
- Language
- English
- Print publisher
- Independently published